Alberto Gaona ES

About

Alberto Gaona

I’m a Generative AI Engineer based in Nuevo León, Mexico. I’ve worked in software engineering since 2019, and since 2021 I’ve built generative AI systems for US and EU startups, remotely from Mexico. More than 20 of those projects went from prototype to production.

How I work

I start with the person on the other side: the tension that stops them, and what would bring them back. Then I engineer the product around it. The goal is human-addictive AI products: products people value and willingly return to, never manipulative ones.

Track record

  1. 2023 – 2026

    Generative AI consultancy, Amsterdam

    10xStudio AI

    Generative AI Engineer

    More than 20 LLM solutions delivered for client startups, from RAG pipelines to multimodal and agentic workflows, leading and shipping each project independently.

    Also for Investing.com: a GPT-based documentation prototype for multi-language codebases.

  2. 2022 – 2023

    AI startup, California

    DPlace

    Generative AI Engineer

    Built the AI illustration system that let DPlace pivot to children’s storytelling, turning users into illustrated story characters in production. Before that, led its early Stable Diffusion work on virtual product placement and consistent face generation.

  3. 2021 – 2022

    AI startup, California

    Restyle

    Machine Learning Engineer

    Restyle’s hair try-on powered Ulta Beauty’s GLAMlab. One of three engineers on the product; co-led the technical handoff to Ulta’s engineering team.

  4. 2019 – 2021

    Toshiba Global Commerce Solutions

    C++ Software Engineer

    Where I started in software engineering.

Expertise

  • LLM pipelines: RAG, natural language to SQL, multimodal and agentic workflows
  • Diffusion models and GANs for image generation
  • Inference optimization with TensorRT and TensorRT-LLM
  • Taking AI products from prototype to production
  • Consumer insight: finding the human tension before writing code

For companies looking for an AI collaborator

If you’re a founder or CTO building with generative AI, I’m happy to hear about it and see what we can do together.

Write to me ↗ or use the form on the homepage

Quick facts

Name
Alberto Gaona
Based in
Nuevo León, Mexico
Languages
Spanish (native), English
Experience
Software engineering since 2019; generative AI since 2021
References
Xin Chung, former CEO of Restyle; Giorgio Patrini, CEO of Sensity; Harry Yates, CEO of BuildPrompt
Contact
contact@albertogaona.com
Official profiles
LinkedIn, YouTube, Substack, GitHub, X