"I'd rather keep the hair I'm bored of than risk hating what I see in the mirror."
Your AI is impressive.
Your users are indifferent
"I'd rather keep the hair I'm bored of than risk hating what I see in the mirror."
"Everything looks like AI now. How am I supposed to know when I'm being fooled?"
"I know the answer is buried in here. I just don't have enough time to find it."
Most engineers build the product,
then ask why people should care.
I start with why they'd care,
then engineer it into existence.
People carry precious anecdotes inside their minds. But they are also fragile. They live only in the mind, where they can fade, blur or be forgotten entirely.
Cherished anecdote → Art → Feeling relieved daily
People share memes, cry at ads, rally around causes; they feel deeply every day. But no one is translating that emotional infrastructure into AI products.
The highest performers don't have more willpower; they have better systems
Feeling → Newsletter Post → Reframe
I uncover what moves people.
Then I build from there.
Generative AI · Product · Engineering
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